Oscar Nominated Short: Logorama

February 21st, 2010

The ad man in me can’t resist posting a link to the well-done Oscar-nominated animated short, Logorama. French art/video direction collective H5 made what is essentially a shoot-em-up action sequence set in a world constructed entirely of logos. Watch the whole thing here (until it inevitably gets taken down due to copyright violation).

The film features some amusing dialogue, a lot of clever moments, and a generally irreverent feel — but the best thing about it is that it demonstrates how much of the physical world has been captured into corporate logos. This same line of thinking makes me wonder if one could reconstruct any anecdote, film, or book solely using clips from episodes of Seinfeld — a show that perhaps only came to an end because it had exhausted all the narrative possibilities known to man.

Yeah, I bet a works-of-Shakespeare-as-acted-by-Seinfeld-characters mashup channel would be a hit on YouTube.

Advertising, Design, Movies

Friday Fun: Holiday Road

February 19th, 2010
YouTube Preview Image

I’ve inexplicably had this song, from Chevy Chase’s National Lampoon’s Vacation, stuck in my head all day. Watching this music video totally scratches my itch sonically, but the video itself seems so at odds with the spirit of the song as it is presented in Vacation, that I had to minimize my browser so that the song wouldn’t be spoiled. Nevertheless, enjoy. I hope it inspires a Chase movie marathon.

PS – I never knew Lindsey Buckingham sang this song. That seems weird for some reason.

Movies, Music

Yelp Poetry

February 17th, 2010

I happened across this local bar review on Yelp

Bartender Guy with the curly hair
Acting like he don’t care

You look like glen beck and crusty the clown
But you must know..I am the main carney in this town

Its good you turn down the lights in this wack ass place
With a crew so weak…what a disgrace

…and was pleased to see that the author had more works published in his portfolio. I wish that more people took the time to consider the form and not just the content of what they create online. I’m all for the genuine, but sometimes artifice is so much more fun.

Read all of his Yelp masterpieces here, including my favorite: a review of Northgate Mall in four couplets that artfully encapsulate an inspired, if typical, experience of contemporary shopping center life.

Writing

The Kon-Tiki Effect

February 16th, 2010

An outbreak of personal adventure has recently spread among my friends in the form of a book. Anthropologist and adventurer Thor Heyerdahl’s Kon-Tiki, the true account of his ride across the Pacific on a balsa raft, is a page-turner. This little paperback epic is easy to recommend because the tale seems to speak directly to that innate part of people that secretly (or not so secretly) wants to commune directly with the unknown—and unknowable—forces of nature. Aligning yourself with this wild spirit just feels right.

The story of the journey itself— a tapestry of jungle headhunters, whale sharks, naysayers, miracles, and the sparkling beauty of a perpetual ocean horizon—makes this work a compelling one, for sure; but it is important to understand that Heyerdahl wasn’t just a thrill-seeker. He undertook the whole brine-soaked affair to prove to his colleagues that an anthropological assertion he had made in a paper wasn’t an impossibility. He staked he and his crew’s lives on his belief that the Polynesian Islands had been populated thousands of years prior by ancient peoples from South America. The story of Kon-Tiki is most interesting to me because it is the story of a man’s sense of duty to his ideas.

What Heyerdahl understood is that people must want to be a part of an idea before they will stand behind it. Time after time during the book, people offer their help with the expedition solely because of the “courage and enterprise” of the whole affair. So, what makes people get swept up in an idea? According to a study of the New York Time’s most e-mailed articles, stories which inspired a sense of awe in their readers were among the most viral of any in the paper. Likewise, those individuals most highly regarded in our society are those that seem to actually embody their big ideas; People such as Heyerdahl, Gandhi, Dorothy Parker, or even Prince, are inspirations to many. We reward their commitment with a deeper appreciation of their message. Other idea-men, like Steve Jobs or TV’s Don Draper, are most admired for being able to tell a story like no one else, even if we don’t always like their personality. Either way, the takeaway here is that storytelling, not just story, is king.

May we all make the journey that must be made to support the ideas we believe in, both in our lives and in our work.

For those of you prepared to see how it’s done, watch the Academy Award Winning documentary of Heyerdahl’s journey, made with footage taken on the voyage itself.

Ideas, Movies, Writing

The Compromised Man & Superbowl Ads

February 8th, 2010

The commercials during the Superbowl have become tiny cultural vignettes at least as entertaining as the game itself. These marketing one-liners are cooked up by teams of ad creatives most often made up, from my experience, of the same 20-to-30-something males that, in theory, the Superbowl is most popular with. However, also judging from my experience, many of the men that work in these agencies are anything but the type of men that are most likely to watch the Superbowl. They are pop cultural anthropologists whose goal it is to identify stress points in the culture that they can take advantage of. They are salesmen dramatists, putting their heightened intuition for human needs in service to creating stories that help corporations sell more product.

This may explain how we ended up this year with a large group of commercials that the New York Times and many others are calling misogynistic. However these ads may signal anything but a trend towards male dominance. If most expressions of aggression come from a place of insecurity, then ads that lash out at the world in the name of Men most definitely indicate a weakness in the squarer sex. I have read countless articles lately about how more women than men go to college, how it is becoming more common for women to earn more money than their husbands, and how young men are increasingly without ambition in general. If I were working in an ad agency eager to channel the minds of young men and identify where they are feeling vulnerable, I suppose the realm of gender dynamics might be a good place to start.

Does our gender really feel this compromised, though? Should we all be worried? The problem clearly isn’t that women are feeling more empowered to pursue their interests, but that men somehow feel divested from wanting any sort of responsibility at all. What happens when people follow their dreams, as they’ve been encouraged to do their whole life, and their dream is to hang out and watch TV? Even worse, do modern men feel like they are sleepwalking through a life of job, family, and responsibility, only to be temporarily reinvigorated by recreation, sex, and spending? I can only hope that these advertisements are off base — that they don’t really resonate with their intended audience — because they truly paint a bleak psychological picture of the American male. This first ad, for Dodge, presents what is perhaps the most depressing of all messages: life is one giant sucking compromise, but at least you can drive a fast car.

Dodge: Man’s Last Stand
Wieden + Kennedy, Portland

Bridgestone: Your Tires or Your Wife
The Richards Group, Dallas

Budwieser: Women’s Book Club
Cannonball, St. Louis

Dockers: Men Wear the Pants
Draftfcb, San Francisco

Dove For Men
Ogilvy & Mather, New York

Advertising, Ideas

The Apple iPad: Just What We Deserve

February 1st, 2010

Like many, I was swept up in the sport of imagining what sort of magical interactive paradigm Apple would present with its new tablet computer. Would you talk to it? Wave at it? Put your face on it? Would you be able to hold it up in front of your friends face and see on the screen what they would look like as a zombie?

Well, like many, I was disappointed with the well-made but annoyingly locked-down media consumption device that Apple delivered. I ranted for two days about how the iPad was more a business avenue than a computer. That it was a media buying appliance dressed up as a lifestyle device. Basically, I was pissed that the device encourages the consumption of media over the creation and sharing of ideas. The iPhone managed to support both consumption AND communication. I had assumed that surely the tablet would build on both of these pillars, while using its increased screen size and power to allow for even more creative ways of making and sharing. Portable devices are supposed to be social, right?

However, the avenues for getting media onto this machine seem to be few and far between unless you’re going through an Apple approved venue. The browser doesn’t support Flash, so there will be virtually no alternative music or video services online. Pretty much all the music, movies, and books you consume have to come through the iTunes Store. There is no camera, so there isn’t a way to share photos of the things you see or video chat with friends. There is also no phone, so you can’t send text messages or talk. Where’s the rebellious creative fun!

After grumbling for a while, I came to an epiphany that has put me at ease and lulled me into a state of acceptance of this, the next big gadget. We, the People, deserve the iPad. We deserve the inherent restrictions of our benevolent big brother Steve looking out for us. We’ve had more than a decade of wild romping through the world of interconnectivity online and we’ve proven ourselves incredibly irresponsible. We steal music. We steal movies. We steal whatever intellectual property we have the good fortune to hear about on Twitter. Our society is like a teenager who wrecks his parents car, and now we have to deal with the consequences or there won’t be a car to drive by the time Prom rolls around…or something…

So, the iPad represents a new Internet paradigm. It is a curated, safe world where the people are shepherded to the media experience they desire for a fair price. You won’t be able to do whatever you want or share whatever you want, but you’ll find what you’re looking for really quickly — and with a host of suggested related materials to enjoy later without ever getting out of bed. I guess I can live with that.

Design, Gadgets, Ideas

Duke Ellington: Money Jungle

January 28th, 2010

When I was a sophomore in college, I took a figure drawing class that I remember being particularly enjoyable — owing as much to the quality of my classmates as to the quality of the nude models. Anyways, our professor Belinda would play great records during class to help us get into the zone as we attempted to capture the play of light off of one patch of skin or another. A Duke Ellington trio recording titled Money Jungle was one of the records I was introduced to during that class. I went out and bought it for myself right away.

In some sort of cosmic play, the epically talented drummer from Money Jungle, Max Roach, came to our school for a solo show in the campus theater space that very same year. Having listened to Money Jungle over and over, I made sure I was in the audience that night. It was great. Never boring, usually funny, and always inventive — I was bowled over by Max’s 90-minute exploration of the drum kit. Ever since then, I look for Mr. Roach’s name on a record’s sleeve as a sort of litmus test for how satisfying the recording is going to be.

So, here it is; my favorite jazz record: Duke Ellington, Charlie Mingus, and Max Roach in Money Jungle



Art, Drawing, Music

Les Paul & Chet Atkins Guitar Instrumentals

January 2nd, 2010

This record seems just about right for a lazy weekend afternoon. Recorded almost entirely “live” in the studio back in 1976, two guitar masters do their thing with a whole bunch of classic tunes. Good stuff, and a refreshing change of pace from all the electronic music I’ve been listening to lately.

Check it out.


Music

Explosion: Population Follows Food Production

December 30th, 2009

As the world moved into the 20th century – populations growing and food sources being strained – there was a growing concern about a 100-year-old idea known as the Malthusian catastrope. Thomas Malthus’ theory recognized, basically, that there are a fixed amount of resources available on Earth, and that, sooner or later, the human population is going to exceed a level that those resources can comfortably support.

…misery is the check that represses the
superior power of population and keeps its effects equal to the means
of subsistence.

- T.R. Malthus from An Essay on the Principle of Population

One of the big hurdles preventing an increase in food production has to do with nitrogen - an elemental building block in the growth of plants. While nitrogen is plentiful in our atmosphere, it must be “fixed” by first converting it into ammonia and then oxidizing it in order for plants to be able to use it. Back in the day, the only practical way known to fix nitrogen from the atmosphere was to plant legumes (beans, peas, and the like) and let a natural symbiotic bacterial process unique to these plants produce fixed nitrogen in the surrounding soil. To keep their fields enriched, farmers had to alternate crops from year to year between legumes and whatever other more profitable or bountiful plant that they wanted to grow. Farmers were also forced to keep and feed animals to further fertilize the fields. All of these limitations kept a cap on the amount of food that could be grown for human consumption.

Enter Fritz Haber, a German Jewish chemist who perfected a process in 1909 to artificially fix Nitrogen using a whole lot of heat, pressure, and a catalyst. After commercializing his process with the help of Carl Bosch and BASF, the world finally had a plentiful source of fertilizer that was limited only by the availability of energy (fossil fuels) and the gears of industry. Supposedly, two out of five people on Earth would not be able to feed themselves today if it weren’t for Haber’s invention.

So why isn’t Haber hailed as a modern day hero for ushering in an era of unprecedented human growth and productivity? Well, it just so happens that the other popular use for all that ammonia is as a chemical weapon. Haber soon went to work for the German military and oversaw the deployment of poison gas on the battlefield (ironically and horribly paving the way for the gassing of his own relatives in concentration camps during WWII). Despite the wartime uses for the Haber process, many of the factories that synthesized ammonia and nitrogen for gas and bombs during WWII were converted to produce fertilizer after the war. The yield from all these factories enabled the exponential population boom that began shortly thereafter.

I’ve been reading a book by Michael Pollan called The Omnivore’s Dilemma that calls attention to Haber’s significant effect on food production. I was surprised that I hadn’t heard of him, given all that he did to change food (a subject I am passionate about), so I wanted to do a little research. Anyways, the book is a really interesting read so far, and I recommend it to anyone that wonders how the modern state of food came about, and what we might want to think about as we continue our mass consumption into the future.

Ideas

Steve Martin: Expression of Comfort vs. Number of Children

December 28th, 2009

Steve Martin is obviously not comfortable unless supervising an extraordinarily large number of children. This assortment of box covers illustrates the trajectory of Martin’s moods through his various film roles.

No matter that he has two potential wives in Housesitter, Martin is anxious and worried in any sort of childless union. In Father of the Bride, he is still visibly perturbed with the knowledge that he has only managed to sire two children. He appears only slightly happier with the addition of a mere two new babies in Father of the Bride 2. Finally, having fathered six children and stolen six more from another man’s family in Cheaper by the Dozen, Martin is able to express some sort of satisfaction. He is even able to change out of his suit jacket and relax in a blue sweatshirt. So, where does that leave us?

I would say that we should all keep an eye out for Martin in a Nancy Meyers helmed biopic about the life and children of King Sobhuza of Swaziland, however, the part may be somewhat of the stretch for Martin, who may never be the obvious choice to play an African king. Will Martin ever find true satisfaction in the world of movies? Screenwriters take notice. You know what you have to do.

Ideas, Movies