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Oscar Nominated Short: Logorama

February 21st, 2010

The ad man in me can’t resist posting a link to the well-done Oscar-nominated animated short, Logorama. French art/video direction collective H5 made what is essentially a shoot-em-up action sequence set in a world constructed entirely of logos. Watch the whole thing here (until it inevitably gets taken down due to copyright violation).

The film features some amusing dialogue, a lot of clever moments, and a generally irreverent feel — but the best thing about it is that it demonstrates how much of the physical world has been captured into corporate logos. This same line of thinking makes me wonder if one could reconstruct any anecdote, film, or book solely using clips from episodes of Seinfeld — a show that perhaps only came to an end because it had exhausted all the narrative possibilities known to man.

Yeah, I bet a works-of-Shakespeare-as-acted-by-Seinfeld-characters mashup channel would be a hit on YouTube.

Advertising, Design, Movies

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