In promotion of their new (and pretty damn great) Cloud Drive streaming media service, Amazon was offering Lady Gaga’s new record Born This Way for just 99 cents. Now, I’ve never been the biggest fan of her music, but I thought I may as well own a complete record to give her a fair chance — you know, seeing as how she’s one of the most popular artists in the world.
Disappointingly, I wasn’t won over by this record. Instead, I found it even more cloyingly campy and difficult to listen to than I anticipated. It seems I’m just not cut out to be one of Gaga’s Little Monsters.
In disproportion to my interest in her actual music, it is telling that I have now written three posts on Gaga. In fact, I have always admired Lady Gaga as an art director and performer. I think that she and her team come up with some of the catchiest, strangest, most referentially brilliant props and performance conceits in modern memory (her meat dress and cigarette sunglasses come to mind). Now, I don’t find the becycled cover of Born This Way to be brilliant, exactly, but I was pleased that it recalled one of my favorite old pinball machines, Centaur. Back when I first saw the straight-out-of-the-80s Centaur machine at a bar in Seattle, I remember thinking the concept of a centaur being half-man and half-motorcycle was funny but strangely compelling. Would this form factor be a gift or a curse? It’s difficult to tell…
…and now I’m thinking the cover just might be kinda brilliant — an aptly odd metaphor for the whole pop-machine Gaga identity whirlwind… Damn! She got me again!
Perhaps the only question that remains is: who wore it better?