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	<title>Physical Affection</title>
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		<title>AT&amp;T Tried to Make Me Buy an iPhone : UPDATE</title>
		<link>http://www.physicalaffection.com/2012/04/att-tried-to-make-me-buy-an-iphone/</link>
		<comments>http://www.physicalaffection.com/2012/04/att-tried-to-make-me-buy-an-iphone/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 17:14:52 +0000</pubDate>
		<dc:creator>Seth Thomas</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[windows phone]]></category>
		<category><![CDATA[wp7]]></category>

		<guid isPermaLink="false">http://www.physicalaffection.com/?p=896</guid>
		<description><![CDATA[As someone who can appreciate a good user experience when I see one, I&#8217;ve long been a fan of the Windows Phone operating system. Microsoft&#8217;s 7-Series mobile software has been critically praised by everyone from Gizmodo to the New York Times, and I tend to agree with these reviews. There are so many fantastic UX [...]]]></description>
			<content:encoded><![CDATA[<p>As someone who can appreciate a good user experience when I see one, I&#8217;ve long been a fan of the <a href="http://www.microsoft.com/windowsphone">Windows Phone </a>operating system.</p>
<p>Microsoft&#8217;s 7-Series mobile software has been critically praised by everyone from <a href="http://gizmodo.com/5472010/windows-phone-7-interface-microsoft-has-out+appled-apple">Gizmodo</a> to the <a href="http://www.nytimes.com/2012/01/08/technology/microsoft-defying-image-has-a-design-gem-in-windows-phone.html?_r=1&amp;pagewanted=all">New York Times</a>, and I tend to agree with these reviews. There are so many fantastic UX ideas expressed in Windows Phone that help make for an incredibly personal and social experience. For example, I like how the OS puts people, not apps, at the center of communication. While a conversation with a friend may <em>technically</em> employ text message, Google Chat, Facebook, and Skype, all these platform threads are pulled together as a cohesive narrative on one screen. It&#8217;s so simple! This <em>hub-based</em> approach to social computing makes the totally discreet desktop metaphor found on iOS and Android seem downright outdated.</p>
<p>&nbsp;</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2012/04/windows-phone-mango-facebook-messenger.jpg"><img class="aligncenter size-full wp-image-908" title="windows-phone-mango-facebook-messenger" src="http://www.physicalaffection.com/wp-content/uploads/2012/04/windows-phone-mango-facebook-messenger.jpg" alt="" width="595" height="351" /></a></p>
<p>&nbsp;</p>
<p>Microsoft doesn&#8217;t actually make their own phones, though. As good as the software is, the hardware that Windows Phone has been paired with has always been&#8230; underwhelming. Cheap black plastic, crappy cameras, and awkward forms abound.</p>
<p>Enter Nokia, the Finnish phone company with a <a href="http://www.telegraph.co.uk/technology/nokia/7994537/Nokia-a-handset-history.html">history of great mobile phone design</a>. They&#8217;ve always made quality hardware, but they never managed to nail the software experience layer that gives charm and powerful functionality to today&#8217;s smartphones. When Nokia and Microsoft partnered last year to begin work on a true flagship phone for WP7, I decided to hold off on upgrading my iPhone to wait until this make-or-break phone would be released. After more than a year, the moment I was waiting for finally arrived with the North American release of the <a title="Nokia Lumia 900" href="http://www.nokia.com/us-en/products/phone/lumia900">Nokia Lumia 900</a> on AT&amp;T.</p>
<p>I went to the AT&amp;T website on Friday and saw that the Nokia Lumia 900 was being promoted on the homepage. However, since I&#8217;m already an AT&amp;T customer, I had to go through an upgrade path to replace my old iPhone with the new Nokia. When I pressed the <em>Upgrade</em> button, instead of seeing the brand new Lumia 900 — the phone that AT&amp;T is supposedly giving the <a href="http://news.cnet.com/8301-1035_3-57405796-94/at-t-promises-biggest-launch-ever-for-lumia-900/">most launch support</a> to in their history as a company (including the original iPhone launch) — I saw three upgrade options: iPhone 4S, iPhone 4, and the iPhone 4 (Refurb). What?!?</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2012/03/att_iphone.jpg"><img class="aligncenter size-full wp-image-906" title="AT&amp;T iPhone upgrade bias" src="http://www.physicalaffection.com/wp-content/uploads/2012/03/att_iphone.jpg" alt="" width="595" height="469" /></a></p>
<p>I&#8217;ve designed countless pages for websites just like this one, but this page had me puzzled. Since I currently have an iPhone, I&#8217;m willing to concede that putting the iPhone 4S as the primary upgrade path makes sense from a continuity standpoint. I&#8217;m even willing to concede that maybe the older iPhone 4 makes sense as a cheaper alternative to this primary upgrade path. However, even I was confused as to how I might proceed to choose a phone that WASN&#8217;T an iPhone.</p>
<p>Well&#8230; Do you see that box at the bottom of the screen that looks like a banner ad — the same type of banner ad that users have been <a href="http://www.useit.com/alertbox/banner-blindness.html">trained to ignore</a>? Well, guess what? Instead of opting for clarity with a basic link to &#8216;Choose Other Phones&#8217; or, better yet, to simply display the other available phones below the fold, the designers at AT&amp;T deliberately chose to try to dead-end users on this page. Believe me, UX designers try to avoid banner ads like the plague — we all know that users ignore them. Hell, we don&#8217;t even like to put useful information in a spot where users <em>expect</em> banner ads to be. It&#8217;s that bad.</p>
<p>So, when a designer uses the language of a banner ad to house an otherwise meaningful communication, the message intended for the user on this page couldn&#8217;t be clearer: <em>these three iPhones are the only upgrade choices you&#8217;ve got</em>.</p>
<p>Since I wasn&#8217;t about to be bullied into an iPhone 4S after I&#8217;d waited all this time, I nervously clicked on the banner ad — going against every fiber of my being — hoping that perhaps this was indeed the path to more phone upgrade options. It turns out it was. With a sigh of relief, I finished purchasing the Nokia Lumia 900.</p>
<p>However, this little piece of UI trickery bothered me enough to write this article. It just seems so&#8230; <em>shitty</em>. When carriers do sketchy things like this, it&#8217;s no wonder that it&#8217;s so hard to turn the tide of momentum against a particular mobile OS. A good user experience or a great piece of hardware might not be enough to break through the noise of politics and social pressure surrounding the iPhone. Even though I prefer the ethos and experience of the Windows Phone OS, I know I tried to think of a million reasons not to switch.</p>
<p>The subtle and omnipresent pressure to align with Apple is really intense within the design community, and increasingly within pop culture at large. While Apple tends to make beautifully detailed products, and I will probably stick with the MacBook Air as my productivity device of choice for the foreseeable future, I grow wary of the Cult of Mac when it starts to do more harm than good.</p>
<blockquote><p>A perennial problem with revolution is that revolutionaries are cute in the jungle before they’ve won, but quickly become decrepit and sadistic once in power.  Aspirational Che was sexy but empowered Castro was cruel&#8230; This is a familiar dilemma, and it is often said that the only response is constant revolution. - <a href="http://www.jaronlanier.com/gadgetcurrency.html">Jaron Lanier</a></p></blockquote>
<p>I, for one, am looking forward to the exposure to a different digital flavor — a wholly unique mobile OS. Like that feeling of open possibility I get when I travel to a foreign country, I think it&#8217;ll be a breath of fresh air. There&#8217;s nothing that weakens the spirit of creativity more needlessly than a perceived lack of choice.</p>
<p>&nbsp;</p>
<p>UPDATE</p>
<p>After my hard-hitting reportage on the subject this morning, AT&amp;T has capitulated (slightly) and has changed the design of their upgrade page. It now includes a link to see all available phones down at the bottom of the screen. Perhaps someone at Microsoft or Nokia put the pressure on. Anyways, I hope they eventually create an even more user-friendly solution — one that can, of course, feature a phone or two, but that treats the other phones AT LEAST as second-tier contenders. In this day and age, users expect to be treated with respect, even when they&#8217;re on an e-commerce site.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2012/04/att_update.jpg"><img class="aligncenter size-full wp-image-933" title="AT&amp;T has updated their upgrade page" src="http://www.physicalaffection.com/wp-content/uploads/2012/04/att_update.jpg" alt="" width="595" height="246" /></a></p>
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		<title>Privacy Tips from the White House</title>
		<link>http://www.physicalaffection.com/2012/02/privacy-tips-from-the-white-house/</link>
		<comments>http://www.physicalaffection.com/2012/02/privacy-tips-from-the-white-house/#comments</comments>
		<pubDate>Fri, 24 Feb 2012 21:37:31 +0000</pubDate>
		<dc:creator>Seth Thomas</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://www.physicalaffection.com/?p=897</guid>
		<description><![CDATA[The White House, not waiting for Congress to agree on anything &#8216;official&#8217;, has released their plans for a Consumer Privacy Bill of Rights. While it seems many privacy pundits are pushing for a &#8216;one button&#8217; solution that would allow consumers to wholesale opt out of personal data tracking in ANY digital experience (be it website, [...]]]></description>
			<content:encoded><![CDATA[<p>The White House, not waiting for Congress to agree on anything &#8216;official&#8217;, has released their plans for a <a href="http://www.whitehouse.gov/the-press-office/2012/02/23/we-can-t-wait-obama-administration-unveils-blueprint-privacy-bill-rights">Consumer Privacy Bill of Rights</a>.</p>
<p>While it seems many privacy pundits are pushing for a &#8216;one button&#8217; solution that would allow consumers to wholesale opt out of personal data tracking in ANY digital experience (be it website, app, browser, or device), I believe that strategy would end up crippling a lot of innovation and have devastating effects even on existing services. Would consumers really understand why Facebook stopped working after they pressed this &#8216;privacy&#8217; button? Is ON or OFF the only choice we should give consumers when it comes to data use?</p>
<p>In any case, the rather eloquent digital privacy tenets set out by the White House seem much more reasonable and compassionate, and may even serve as apt guidelines as we construct our own designs. I expect &#8216;Respect for Context&#8217; will become increasingly hard to manage the more connected and complex our platforms become…</p>
<ul>
<li><strong>Transparency:</strong>  Consumers have a right to easily understandable information about privacy and security practices.</li>
<li><strong>Respect for Context:</strong>  Consumers have a right to expect that organizations will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.</li>
<li><strong>Security:</strong>  Consumers have a right to secure and responsible handling of personal data.</li>
<li><strong>Access and Accuracy:</strong>  Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data are inaccurate.</li>
<li><strong>Focused Collection:</strong>  Consumers have a right to reasonable limits on the personal data that companies collect and retain.</li>
<li><strong>Accountability:</strong>  Consumers have a right to have personal data handled by companies with appropriate measures in place to assure they adhere to the Consumer Privacy Bill of Rights.</li>
</ul>
<p>&nbsp;</p>
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		<title>An App Store Revolution</title>
		<link>http://www.physicalaffection.com/2011/06/an-app-store-revolution/</link>
		<comments>http://www.physicalaffection.com/2011/06/an-app-store-revolution/#comments</comments>
		<pubDate>Sun, 26 Jun 2011 16:51:09 +0000</pubDate>
		<dc:creator>Seth Thomas</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[appstore]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.physicalaffection.com/?p=871</guid>
		<description><![CDATA[The recent unveiling of Amazon’s marketplace for Android apps got me thinking about digital commerce and its seemingly steady march towards becoming a reflection of real-world commerce. Currently, you can only buy mobile apps in a few digital mega-stores, but this sparse landscape may eventually be filled with Ma and Pa app stores of all [...]]]></description>
			<content:encoded><![CDATA[<p>The recent unveiling of<a href="http://www.amazon.com/mobile-apps/b?node=2350149011"> Amazon’s marketplace</a> for Android apps got me thinking about digital commerce and its seemingly steady march towards becoming a reflection of real-world commerce. Currently, you can only buy mobile apps in a few digital  mega-stores, but this sparse landscape may eventually be filled with Ma and Pa app stores of all stripes, each one serving a specific demographic by offering a curated selection of apps. The prevailing trend towards more social computing all but guarantees it.</p>
<p>If you’re only familiar with the Apple’s iTunes App Store — the sole marketplace where an iPhone or iPad owner can purchase apps for their  devices — you may not be aware that, while Google runs an<a href="https://market.android.com/"> official app marketplace</a> for devices running their Android platform, there are several other marketplaces where Android device owners can buy apps. In fact, Google has structured Android, their mobile operating system, to allow users and mobile device manufacturers a great deal of freedom when it comes to applications. This ethos that values flexibility and customization allows device makers to pre-install their own apps and, more relevantly for most of us, allows users to download Android apps from anywhere on the Internet that they please.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2011/06/ma_pa_appstore1.jpg"><img class="aligncenter size-full wp-image-879" title="Where will the next app store pop up?" src="http://www.physicalaffection.com/wp-content/uploads/2011/06/ma_pa_appstore1.jpg" alt="" width="595" height="250" /></a></p>
<p><strong>THE PROBLEM WITH BIG</strong></p>
<p>Like the iTunes app store, the official Google app marketplace has been widely criticized as being difficult to shop. The number of apps available for mobile devices has grown so large that the simple but simplistic shopping strategies employed in both of these marketplaces are now insufficient to connect users with the apps they seek — assuming a user even knows that an app they might want exists. Only the editorially featured and most popular apps are easily surfaced for the consumer. For everything else, word-of-mouth, blogging, and advertising  are the only real hope for an app to find its audience. An overhaul of these nascent app shopping experiences is long overdue. (I’m looking at you, iTunes.)</p>
<p>Additionally, because Google doesn’t stringently vet applications as part of the approval process, the Google Android Market has become known as a sort of Wild West. Malicious, buggy, or misleading applications seem to find their way onto the phones of unsuspecting users all too often. Apple takes advantage of this supposed side-effect of freedom to justify their highly-restricted-but-safe “walled garden” system. However, I am fairly  certain it is possible for freedom and safety to coexist within an online community if it is given the right tools.</p>
<p><strong>THE FUTURE</strong></p>
<p>Since they don’t happen to own an operating system, Amazon’s mere presence in the app business suggests that there is room for a variety of storefronts in the app business — that apps, like cans of Coke, should be available not just in a Walmart, but from any store that wishes to sell them. I bet the Internet is full of app connoisseurs who would gladly evangelize their favorite apps in exchange for a little cash or a reward of some kind.</p>
<p>In the future, given enough consumer demand and developer support, opening a curated gallery of digital experiences for sale could be as easy as installing WordPress. Instead of just recommending apps, Gizmodo, New York Times, or your local Girl Scout Troop could offer their favorite apps for sale. A free market for digital experiences would be totally cool, and it would shift the power of app recommendations into the hands of those that do it best — friends, family, and brands whose values the consumer already sympathizes with. These specialized app shops may not have the breadth of apps that a super-store like Apple, Google or Amazon would, but they would be able to offer a trusted sensibility and inspiring curation.</p>
<p>Superstores are mega-profitable and efficient entities, so it looks like they are here to stay. However, besides offering low prices, they are rarely identified as delightful shopping experiences. In the real world, it was a long, slow, profits-driven journey from the neighborhood corner store to the mega mart. In the world of appstores, it appears that journey will be precisely the opposite, the power of commerce moving down from the big companies and out into the hands of the little guy. I’m betting it will happen because people will always demand boutique shopping experiences. One could argue it is this same love of the boutique sensitivity to purpose that has made <a href="http://gigaom.com/mobile/sorry-html-5-mobile-apps-are-used-more-than-the-web/">apps a more popular experience on mobile devices</a> than the web browser.</p>
<p><strong>SEEKING EQUILIBRIUM</strong></p>
<p>I believe e-commerce, like most cultural experiences, is constantly seeking equilibrium between efficiency and authenticity. The engineers of today’s Internet have plied the system with a lot of the former, but not so much of the latter. The contemporary shift toward more ‘social’ digital experiences is the inevitable result of the system trying to balance itself. Entrepreneurs and engineers now building software platforms and tools that give more than lip service to this shift will surely ingratiate themselves into the hearts and wallets of today’s humanity-starved Internet goers.</p>
<p>Apple is setting itself up as the Starbucks of mobile app retailers, increasingly offering a safe and efficient retail model tuned to a mass market scale. They are sure to remain a successful business that will always have its place. However, I believe Google’s Android will eventually see massive returns on the truly social experiences that are  sure to result from the openness of the platform and their business model. For true authenticity to be expressed, you must empower the people not just as consumers, but also as implicit owners of a culture on all levels.</p>
<p>The revolution is coming to the way we buy, sell, and trade apps.</p>
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		<title>Is This Lady Gaga&#8217;s Motorcycle Father?</title>
		<link>http://www.physicalaffection.com/2011/05/lady-gaga-born-this-way-is-pinball-motorcycle-centaur/</link>
		<comments>http://www.physicalaffection.com/2011/05/lady-gaga-born-this-way-is-pinball-motorcycle-centaur/#comments</comments>
		<pubDate>Fri, 27 May 2011 16:35:51 +0000</pubDate>
		<dc:creator>Seth Thomas</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[centaur]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[motorcycle]]></category>
		<category><![CDATA[pinball]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.physicalaffection.com/?p=858</guid>
		<description><![CDATA[In promotion of their new (and pretty damn great) Cloud Drive streaming media service, Amazon was offering Lady Gaga&#8217;s new record Born This Way for just 99 cents. Now, I&#8217;ve never been the biggest fan of her music, but I thought I may as well own a complete record to give her a fair chance [...]]]></description>
			<content:encoded><![CDATA[<p>In promotion of their new (and pretty damn great) <a href="https://www.amazon.com/clouddrive/learnmore">Cloud Drive</a> streaming media service, Amazon was offering Lady Gaga&#8217;s new record <em>Born This Way</em> for just 99 cents. Now, I&#8217;ve never been the biggest fan of her music, but I thought I may as well own a complete record to give her a fair chance — you know, seeing as how she&#8217;s one of the most popular artists in the world.</p>
<p>Disappointingly, I wasn&#8217;t won over by this record. Instead, I found it even more cloyingly campy and difficult to listen to than I anticipated. It seems I&#8217;m just not cut out to be one of Gaga&#8217;s <a href="http://www.gagas-monsters.com/">Little Monsters</a>.</p>
<p>In disproportion to my interest in her actual music, it is telling that I have now written three <a href="http://www.physicalaffection.com/2010/03/lady-gaga-beyonce-product-placement/">posts</a> on <a href="http://www.physicalaffection.com/2011/03/lady-gaga-is-madonna/">Gaga</a>. In fact, I have always admired Lady Gaga as an art director and performer. I think that she and her team come up with some of the catchiest, strangest, most referentially brilliant props and performance conceits in modern memory (her <a href="http://blog.seattlepi.com/thebigblog/files/library/104052634-1.jpg">meat dress</a> and <a href="http://2.bp.blogspot.com/_Qh4ryYTRPtg/S_w8ccC6AzI/AAAAAAAABLU/nU5U29mV0sk/s1600/Gaga23.jpeg">cigarette sunglasses</a> come to mind). Now, I don&#8217;t find the becycled cover of <em>Born This Way</em> to be brilliant, exactly, but I was pleased that it recalled one of my favorite old pinball machines, Centaur. Back when I first saw the straight-out-of-the-80s Centaur machine at a bar in Seattle, I remember thinking the concept of a centaur being half-man and half-motorcycle was funny but strangely compelling. Would this form factor be a gift or a curse? It&#8217;s difficult to tell&#8230;</p>
<p>&#8230;and now I&#8217;m thinking the cover just might be kinda brilliant — an aptly odd metaphor for the whole pop-machine Gaga identity whirlwind&#8230; Damn! She got me again!</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2011/05/gaga_centaur.jpg"><img class="aligncenter size-full wp-image-859" title="Lady Gaga's Born This Way is the Centaur pinball game" src="http://www.physicalaffection.com/wp-content/uploads/2011/05/gaga_centaur.jpg" alt="" width="595" height="312" /></a></p>
<p>Perhaps the only question that remains is: <em>who wore it better</em>?</p>
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		<title>Patrick Daughters gets dark with Depeche Mode&#8217;s Personal Jesus</title>
		<link>http://www.physicalaffection.com/2011/05/patrick-daughters-depeche-modes-personal-jesus-remix-wrong-video/</link>
		<comments>http://www.physicalaffection.com/2011/05/patrick-daughters-depeche-modes-personal-jesus-remix-wrong-video/#comments</comments>
		<pubDate>Sun, 22 May 2011 19:08:29 +0000</pubDate>
		<dc:creator>Seth Thomas</dc:creator>
				<category><![CDATA[Movies]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[depeche mode]]></category>
		<category><![CDATA[directors]]></category>
		<category><![CDATA[music videos]]></category>
		<category><![CDATA[Patrick Daughters]]></category>

		<guid isPermaLink="false">http://www.physicalaffection.com/?p=838</guid>
		<description><![CDATA[Director and king of the music video treatment, Patrick Daughters, has always had what you could describe as a cute style. Born out of an era when Wes Anderson and Michel Gondry were king, his music videos became known for their in-camera special effects, single continuous shots, playfulness, and a sort of sublime beauty — [...]]]></description>
			<content:encoded><![CDATA[<p>Director and king of the music video treatment, Patrick Daughters, has always had what you could describe as a cute style. Born out of an era when <a href="http://en.wikipedia.org/wiki/Wes_Anderson">Wes Anderson</a> and <a href="http://en.wikipedia.org/wiki/Michel_Gondry">Michel Gondry</a> were king, his music videos became known for their <em>in-camera</em> special effects, single continuous shots, playfulness, and a sort of sublime beauty — oftentimes bathed in slow motion.</p>
<p>After an unexpectedly popular video for Yeah Yeah Yeahs&#8217; <em><a href="http://www.youtube.com/watch?v=wR9GiA7Hg_A">Maps</a></em> in 2003, a critically acclaimed suite of videos for Feist (including <em><a href="http://www.youtube.com/watch?v=ABYnqp-bxvg">1,2,3,4</a></em> and <em><a href="http://www.youtube.com/watch?v=l-iAS18rv68">I Feel It All</a></em>), and his quick dissemination as the director of choice for indie bands who could afford to pull off his ideas (<a href="http://www.youtube.com/watch?v=1XmbvfxMiUE">Death Cab For Cutie</a>, <a href="http://www.youtube.com/watch?v=_AwoWyEnaMs">The Shins</a>, <a href="http://www.youtube.com/watch?v=IPptOffpIqI">Interpol</a>, <a href="http://www.youtube.com/watch?v=tjecYugTbIQ">Grizzly Bear</a>), you would be forgiven for thinking you could pick out a Patrick Daughters video from a lineup.</p>
<p>However, it seems that the moody reverence most of us born before 1980 hold for Depeche Mode was able to turn even a <em>life is beautiful</em> type like Mr. Daughters towards the dark side.</p>
<p><object width="595" height="379" id="uvp_fop" allowFullScreen="true"><param name="movie" value="http://d.yimg.com/m/up/fop/embedflv/swf/fop.swf"/><param name="flashVars" value="id=v221555976&amp;eID=1301797&amp;lang=us&amp;enableFullScreen=0&amp;shareEnable=1"/><param name="wmode" value="transparent"/><embed height="379" width="595" id="uvp_fop" allowFullScreen="true" src="http://d.yimg.com/m/up/fop/embedflv/swf/fop.swf" type="application/x-shockwave-flash" flashvars="id=v221555976&amp;eID=1301797&amp;lang=us&amp;ympsc=4195329&amp;enableFullScreen=1&amp;shareEnable=1" /></object></p>
<p>His two videos for the band, the first accompanying the tune <em>Wrong </em>(2009) and a new one for <em>Personal Jesus [Stargate Remix]</em>, have no sense of salvation baked in. Gone are the children, bright colors, and paper cutouts of his previous videos, and in their place we are shown a sort of decontextualized paranoia and an almost poetic sense of vengeance. Though both videos have Daughters-isms — <em>Wrong</em>&#8216;s distinct stylistic realism and metaphorical backwards-moving car, <em>Personal Jesus</em>&#8216; slow-mo glittery explosion of water — both of these videos seem part of a new body of work. It seems like Mr. Daughters is pushing outside of his and his audiences&#8217; comfort zone. It&#8217;s an interesting direction, and I&#8217;m curious where Patrick will go with this new found thematic freedom. I look forward to his next batch of music videos, and I&#8217;m very curious to hear more about his rumored upcoming feature film debut.</p>
<p><a href="http://www.physicalaffection.com/2011/05/patrick-daughters-depeche-modes-personal-jesus-remix-wrong-video/"><em>Click here to view the embedded video.</em></a></p>
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		<title>Is Facebook &#8216;Too Big To Fail&#8217;?</title>
		<link>http://www.physicalaffection.com/2011/04/will-facebook-become-the-internet%e2%80%99s-first-commodity-service/</link>
		<comments>http://www.physicalaffection.com/2011/04/will-facebook-become-the-internet%e2%80%99s-first-commodity-service/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 15:16:18 +0000</pubDate>
		<dc:creator>Seth Thomas</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[networks]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.physicalaffection.com/?p=831</guid>
		<description><![CDATA[Facebook is fast becoming the ubiquitous form of both personal and social identification on the Internet and across connected devices. Unlike most of its earlier competition, Facebook has grown beyond it’s simple beginnings as a walled social network; it now powers the social features of numerous other digital experiences. Members can use their Facebook ID [...]]]></description>
			<content:encoded><![CDATA[<p>Facebook is fast becoming the ubiquitous form of both personal and social identification on the Internet and across connected devices. Unlike most of its earlier competition, Facebook has grown beyond it’s simple beginnings as a walled social network; it now powers the social features of numerous other digital experiences. Members can use their Facebook ID to sign into websites, challenge their friends from within video games, populate apps instantly with contacts, and spread feedback and comments all over the web. Heck,<a href="http://www.huffingtonpost.com/2011/02/11/egypt-facebook-revolution-wael-ghonim_n_822078.html"> as we’ve recently seen</a>, the site is even helping change history in its role in political revolution across the globe. In other words, Facebook is proving incredibly useful and nearly indispensable (gasp!) as the first widely accepted common denominator for personal identity and social features across numerous digital platforms.</p>
<p>So, as membership grows and the service weaves its way into more and more experiences, at what point does Facebook become too big to fail? It is<a href="http://www.onlinemarketing-trends.com/2011/03/50-of-us-users-will-be-facebook-in-2013.html"> projected</a> that 50% of all Americans will be registered on Facebook by 2013. At this rate, does it begin to make sense that Facebook should become recognized as an integral part of our digital infrastructure, and its social databases regulated as a public resource? Should Facebook’s social web be commodified; becoming synonymous with ‘<em>social network’</em> instead of merely being one example?</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2011/04/national_social.jpg"><img class="aligncenter size-full wp-image-832" title="nationalized facebook" src="http://www.physicalaffection.com/wp-content/uploads/2011/04/national_social.jpg" alt="" width="300" height="301" /></a></p>
<p>Though it’s the goal of most every startup, the true indispensability of a specific Internet service is a foreign concept; The Internet is simply too young, too unstable, and too marginalized as just one slice of everyday life. Our demands on this digital system are growing, however, and we can look for precedent in other industries and commodities, such as water. Clean and available drinking water is something that most of us see as a common right. It would would seem ridiculous if landowners were allowed to claim full rights over the water in a river that runs through their property, charging all those downstream for the right to drink. If a factory was allowed to pollute a river, harming everything and everyone later exposed to the water, most of us would agree the government should step in and stop them. While Facebook may not be as necessary to life as water (for a few of us, at least), at some point the availability of a free, secure, and universal source of social identity on the Internet will be necessary to create the meaningfully connected digital experiences we all dream of.</p>
<p>The transition of property from private to public resource is never a simple matter. We have a system of patent and copyright expiration for intellectual property, eventually allowing brilliant inventions like Mies Van Der Rohe’s Barcelona Chair or Pfizer’s Viagra (which goes generic in the US next year) to be made and sold by any manufacturer.  However, patent expiration and its terms are always bitterly debated by any affected parties. The digital industry most certainly sends lobbyists to Washington to make sure their concerns are heard on this and other relevant issues.</p>
<p>Of course, one of the primary hurdles for any unified social network is whether or not most people would actually want a singular online identity. Facebook offers complex permissions and groups settings, but personally I use LinkedIn for all my business connections and FourSquare to inform select friends of my partying whereabouts. Most of my other social dealings online are either borderline random or totally anonymous. It’s too tedious to keep recreating a new social network every time I join a new website. So, if the alternative to a unified system is that only three or four of my digital experiences are truly social, it strikes me that unification will eventually win. We’ll just have to figure out how to address best practices for permissions and privacy.</p>
<p>With no one new in the industry able to find a way to compete with Facebook in the social arena, there’s a lot of pressure to figure out how to best socialize new digital experiences. Promisingly, the not-quite-finished HTML5 standard lays the initial groundwork of a social web by including tags to identify the author of an article and of any linked pages. The more we live our lives digitally, the more we will need to continue to develop HTML in this direction. I believe the users of the Internet will eventually need a commodified social tool — a standardized, extensible, protected, and regulated personal identification and address book. With 600 million users (and growing), I am curious to see if Facebook will eventually offer itself (or part of itself) as a candidate for this standard before the government steps in and requests regulation on our behalf.</p>
<p>UPDATE: As I finished writing this article, the Obama administration <a href="http://www.whitehouse.gov/the-press-office/2011/04/15/administration-releases-strategy-protect-online-consumers-and-support-in">announced a plan</a> for a regulated marketplace of public and private Online identity providers — perhaps resulting in the very vision I just outlined. If this initiative goes forward, I wouldn’t be surprised if Facebook is counting on being the front-runner, thus cementing their place at the top of the social-web hill for the foreseeable future. Still, we have yet to discover whether people will trust any identification system officially sanctioned by the government.</p>
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		<title>Lady Gaga is Madonna</title>
		<link>http://www.physicalaffection.com/2011/03/lady-gaga-is-madonna/</link>
		<comments>http://www.physicalaffection.com/2011/03/lady-gaga-is-madonna/#comments</comments>
		<pubDate>Sat, 12 Mar 2011 03:05:38 +0000</pubDate>
		<dc:creator>Seth Thomas</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[impressions]]></category>
		<category><![CDATA[lady gaga]]></category>
		<category><![CDATA[Madonna]]></category>
		<category><![CDATA[music videos]]></category>

		<guid isPermaLink="false">http://www.physicalaffection.com/?p=815</guid>
		<description><![CDATA[I liked Lady Gaga&#8217;s Madonna impression at the end of the video for her very Madonna-esque new single &#8216;Born This Way&#8217;. I&#8217;m not sure if we&#8217;ve ever had such an openly self-aware and culturally reflexive pop star. Andy Warhol, perhaps, comes closest in my estimation — however, as is evidenced in the recent Banksy film [...]]]></description>
			<content:encoded><![CDATA[<p>I liked Lady Gaga&#8217;s Madonna impression at the end of the video for her very Madonna-esque new single <em><a href="http://www.youtube.com/watch?v=wV1FrqwZyKw" target="_blank">&#8216;Born This Way&#8217;</a></em>. I&#8217;m not sure if we&#8217;ve ever had such an openly self-aware and culturally reflexive pop star.</p>
<p>Andy Warhol, perhaps, comes closest in my estimation — however, as is evidenced in the recent Banksy film <a href="http://en.wikipedia.org/wiki/Exit_Through_the_Gift_Shop" target="_blank"><em>&#8216;Exit Through The Gift Shop&#8217;</em></a>, Warhol somehow seems to get the credit/blame anytime anything in popular culture eats itself.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2011/03/Gaga_Madonna_Smile.jpg"><img class="aligncenter size-full wp-image-818" title="Lady Gaga's Madonna smile in 'Born This Way'" src="http://www.physicalaffection.com/wp-content/uploads/2011/03/Gaga_Madonna_Smile.jpg" alt="" width="595" height="334" /></a></p>
<p>I remember having an animated conversation with several of my classmates back in art school about the existence of creative genius. Andy Warhol and Madonna are the two names from that conversation that I remember everyone agreeing on. I am curious to see what Gaga will be able to create as she moves forward with her entourage of art directors and fashion designers, somehow embodying the spirit of both of these bigger-than-life artists in one unlikely package; Sexier than Warhol and artier than Madonna. Maybe this is what post-postmodernism looks like.</p>
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		<title>New York Beauties</title>
		<link>http://www.physicalaffection.com/2011/02/new-york-beauties/</link>
		<comments>http://www.physicalaffection.com/2011/02/new-york-beauties/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 07:09:29 +0000</pubDate>
		<dc:creator>Seth Thomas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.physicalaffection.com/?p=805</guid>
		<description><![CDATA[I think there were more photographers than fashionables at Lincoln Center on the first day of NYC Fashion Week 2011. Stage technicians prepare for the Valentine&#8217;s Day show at the Radio City Music Hall. The legendary Rockettes circa maybe the 1940s? Hundreds of balloons suggest brightly colored sea creatures in the windows of Bergdorf Goodman, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.physicalaffection.com/wp-content/uploads/2011/02/nyc_02.jpg"><img class="aligncenter size-full wp-image-806" title="NYC Fashion Week 2011" src="http://www.physicalaffection.com/wp-content/uploads/2011/02/nyc_02.jpg" alt="" width="595" height="396" /></a>I think there were more photographers than fashionables at Lincoln Center on the first day of NYC Fashion Week 2011.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2011/02/nyc_01.jpg"><img class="aligncenter size-full wp-image-807" title="The Radio City Music Hall stage" src="http://www.physicalaffection.com/wp-content/uploads/2011/02/nyc_01.jpg" alt="" width="595" height="397" /></a>Stage technicians prepare for the Valentine&#8217;s Day show at the Radio City Music Hall.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2011/02/nyc_03.jpg"><img class="aligncenter size-full wp-image-808" title="The Rockettes circa ???" src="http://www.physicalaffection.com/wp-content/uploads/2011/02/nyc_03.jpg" alt="" width="595" height="397" /></a>The legendary Rockettes circa maybe the 1940s?</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2011/02/nyc_04.jpg"><img class="aligncenter size-full wp-image-809" title="The windows at Bergdorf Goodman" src="http://www.physicalaffection.com/wp-content/uploads/2011/02/nyc_04.jpg" alt="" width="595" height="893" /></a>Hundreds of balloons suggest brightly colored sea creatures in the windows of Bergdorf Goodman, Manhattan.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2011/02/nyc_07.jpg"><img class="aligncenter size-full wp-image-811" title="Dancing in Manhattan" src="http://www.physicalaffection.com/wp-content/uploads/2011/02/nyc_07.jpg" alt="" width="595" height="397" /></a>There was plenty of music, dancing, and vamping at the afterparty.</p>
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		<title>Art At Auction: The Game</title>
		<link>http://www.physicalaffection.com/2011/01/art-at-auction-the-game/</link>
		<comments>http://www.physicalaffection.com/2011/01/art-at-auction-the-game/#comments</comments>
		<pubDate>Sun, 30 Jan 2011 04:23:02 +0000</pubDate>
		<dc:creator>Seth Thomas</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Ideas]]></category>

		<guid isPermaLink="false">http://www.physicalaffection.com/?p=769</guid>
		<description><![CDATA[Holed away inside a rental cabin in the thick, rainy, forest near Washington&#8217;s Mount Baker, I happened upon an unexpected treasure: a board game from the early 1970&#8242;s about buying and selling fine art at auction. The box featured a surly cast of fiscally flush archetypes straight out of some airport intrigue novel — all [...]]]></description>
			<content:encoded><![CDATA[<p>Holed away inside a rental cabin in the thick, rainy, forest near Washington&#8217;s Mount Baker, I happened upon an unexpected treasure: a board game from the early 1970&#8242;s about buying and selling fine art at auction. The box featured a surly cast of fiscally flush archetypes straight out of some airport intrigue novel — all of them bidding against each other to take ownership of the masterworks that line the walls around them. The game was called <em>Masterpiece</em>.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2011/01/box.jpg"><img class="aligncenter size-full wp-image-770" title="Masterpiece - The Art Auction Game box" src="http://www.physicalaffection.com/wp-content/uploads/2011/01/box.jpg" alt="" width="595" height="397" /></a></p>
<blockquote><p>Van Gogh, Rembrandt, Renoir &#8212; paintings by the world&#8217;s most famous  artists are on the auction block, for sale to the highest bidder. How  high will you bid before the tension and bluffing get to you? And how  good&#8217;s your eye &#8212; can you spot a forgery when you buy one?</p>
<p>The MASTERPIECE game combines the excitement of a fast-paced board  game with the glamour and sophistication of a game that deals with fine  art. Some of the world&#8217;s greatest paintings, illustrated in full-color  postcards, are an integral part of gameplay.</p>
<p>The high-stakes world of international art &#8212; and the power plays of  an auction &#8212; will entertain and enlighten as you join a particularly  eccentric group of collectors who&#8217;ve all come in search of a  MASTERPIECE.</p></blockquote>
<p>The version of the game that I played, the original, featured works from the collection of The Art Institute of Chicago, including Edward Hopper&#8217;s <a href="http://en.wikipedia.org/wiki/Nighthawks" target="_blank"><em>Nighthawks</em></a>, Gustave Caillebotte&#8217;s <a href="http://en.wikipedia.org/wiki/Paris_Street;_Rainy_Day" target="_blank"><em>Paris Street; Rainy Day</em></a>, and even relative newcomer Jackson Pollock&#8217;s <a href="http://www.artic.edu/artaccess/AA_Modern/pages/MOD_8.shtml" target="_blank"><em>Greyed Rainbow</em></a>.</p>
<p>The game was designed for Parker Brothers by master toy design firm <a href="http://en.wikipedia.org/wiki/Marvin_Glass_and_Associates" target="_blank">Marvin Glass Associates</a> (in an office located, at the time, just a few blocks away from the Art Institute in downtown Chicago). The firm had recently created the classic bug flipping game <em>Ants In The Pants</em> and, with <em>Masterpiece</em>, someone at the firm apparently wanted to take things a few notches up the cultural ladder. You know, in order to teach young people about something culturally relevant&#8230; something like the concept of <em><strong>art as commodity</strong></em>.</p>
<p>The cast of characters that you play in the game are gross caricatures of the wealthy &#8220;art collecting class&#8221;. You&#8217;ve got shady Barons, huffy intellectuals, and plenty of inherited or stolen wealth. I imagine in 1970, after a Hippie youth uprising and in the midst of a distinctly anti-establishment movement throughout the country, I too would be tempted to turn a few screws into the elite class — snobbish, self-possessed pricks throwing their ill-gotten money away on a bunch of old paint and canvas. Also, the way that the value of the paintings in the game get assigned randomly according to chance presents a similarly jaded viewpoint, and helps to reinforce the silliness and greed of the collectors themselves.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2011/01/cards.jpg"><img class="aligncenter size-full wp-image-773" title="Masterpiece game character cards" src="http://www.physicalaffection.com/wp-content/uploads/2011/01/cards.jpg" alt="" width="594" height="377" /></a></p>
<p>It is in this same spirit that contemporary artists like Andy Warhol were managing to both make fun of the art market and also to prosper within it. By 1971, Warhol&#8217;s Factory was openly taking commissions for silk-screened portraits at a price of $25,000 apiece, milking dough from these same tasteless collectors by giving them what they really wanted: pictures of themselves.</p>
<p>Artists would soon attempt to opt out of this system of commodification completely. So called &#8216;conceptual art&#8217; was popularized in the 1970s, led by artists such as <a href="http://en.wikipedia.org/wiki/Sol_LeWitt" target="_blank">Sol LeWitt</a>, who didn&#8217;t sell objects, but instead sold sets of directions that allowed his ideas to be realized by others. Ideas became valuable, simultaneously owned by everyone and no one. <a href="http://en.wikipedia.org/wiki/On_Kawara" target="_blank">On Kawara</a> made simple paintings that depicted simply the date of the work&#8217;s creation in white text on a black ground. He and others produced ideas and objects easily copied by whomever found them appealing. This body of work was a cry for freedom from a much more elite world of painterly talent, schooling, and expensive materials. Anyone with a love for ideas could feel free to collect without worrying much about things like money or rarity. However, the irony of this populist subversion was, of course, that the collection and subsequent high market value of such &#8216;immaterial&#8217; work has served perhaps to alienate the general public from the art world even more.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2011/01/board.jpg"><img class="aligncenter size-full wp-image-786" title="Masterpiece game board" src="http://www.physicalaffection.com/wp-content/uploads/2011/01/board.jpg" alt="" width="595" height="397" /></a></p>
<p>In any case, games such as <em>Masterpiece</em> certainly don&#8217;t help to re-frame a dismissive opinion of art and its buyers. As much as this game no doubt served to introduce many people to beautiful works by renowned artists, it also primed them to understand the world of fine art with a veneer of contempt. Unfortunately, the &#8220;masterpiece&#8221; of the game turns out to be whatever random work gets randomly assigned the game&#8217;s only million dollar price tag. It seems sad that a whole generation of kids grew up with this slanted notion of artistic value, when they probably should have been taught that it <em>is</em> possible to have a real relationship with art — a meaningful and ongoing conversation based on their own ideas, empathy for artists and their historical environments, and maybe even a little wonder thrown in for good measure.</p>
<p>Back at the cabin, my curiosity got the better of me, and we ended up playing a round of <em>Masterpiece</em>. I felt a rush of satisfaction as I snatched up Mary Cassatt&#8217;s gorgeous <a href="http://www.artic.edu/artaccess/AA_Impressionist/pages/IMP_6.shtml" target="_blank"><em>The Child&#8217;s Bath</em></a>, only to be immediately crestfallen to see that I had apparently overpaid. In the end, I must report that the game really wasn&#8217;t very much fun. In a real auction, you get to assert your love for a work of art by bidding on it. The amount you&#8217;re willing to pay becomes what the work is worth to you — what the work is worth in the real world. In the game, you are often forced to acknowledge that your love was misguided when the work turns out to be worth half of what you paid for it. Your confidence in your own taste and in the artist is deflated, and you try to trick someone else into taking the &#8216;dud&#8217; off your hands. This dynamic kinda sucks.</p>
<p>Everyone at the table agreed that the game was lackluster, but we also saw promise in the basic premise of an art collecting game. If I were to redesign the game, I might encourage players to defend or steal the works they love from other players, designate their own &#8216;masterpiece&#8217; to pursue, or at least award a bonus to the biggest collection of art at the end of the game. Though the game would still be unavoidably focused on art as a commodity, at least it would also consider the artistic tastes of the players themselves and give a value to the art itself as something more than a stand-in for cash.</p>
<p>The thrill of the sale must never usurp the much more significant and meaningful thrill that accompanies an association with beauty, vision, and genius. That&#8217;s the real trip of the art collector.</p>
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		<title>Behind the Scenes at Bloedel Reserve</title>
		<link>http://www.physicalaffection.com/2010/11/behind-the-scenes-at-bloedel-reserve/</link>
		<comments>http://www.physicalaffection.com/2010/11/behind-the-scenes-at-bloedel-reserve/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 01:15:53 +0000</pubDate>
		<dc:creator>Seth Thomas</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[Photography]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[bainbridge]]></category>
		<category><![CDATA[bloedel reserve]]></category>
		<category><![CDATA[Edward Moydell]]></category>
		<category><![CDATA[gardens]]></category>
		<category><![CDATA[japanese]]></category>
		<category><![CDATA[northwest]]></category>

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		<description><![CDATA[Shortly after I published a previous article detailing the impact of my first visit to the sublime Bloedel Reserve, I received a lovely note from Ed Moydell, the reserve&#8217;s new Executive Director. It seems that he and I shared something in common — we were both deeply moved by our first impressions of Bloedel and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_ed.jpg"></a><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_tour.jpg"><img class="aligncenter size-full wp-image-728" title="Bloedel Reserve guided tour" src="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_tour.jpg" alt="" width="595" height="397" /></a></p>
<p>Shortly after I published <a href="http://www.physicalaffection.com/2010/09/bloedels-retreat/" target="_self">a previous article</a> detailing the impact of my first visit to the sublime Bloedel Reserve, I received a lovely note from Ed Moydell, the reserve&#8217;s new Executive Director. It seems that he and I shared something in common — we were both deeply moved by our first impressions of Bloedel and we both wished that more people outside the gardening community knew about the place. In pursuit of the latter, Ed offered to take Sara and I on a behind the scenes tour of the grounds, where we took in the sights and smells of Fall as we discussed the past and, more importantly, the future of Bloedel Reserve.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_log.jpg"></a><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_grass.jpg"></a><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_ed.jpg"></a><img class="aligncenter size-full wp-image-711" title="bloedel reserve grasses" src="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_grass.jpg" alt="" width="595" height="595" /></p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_house.jpg"></a><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_house2.jpg"><img class="aligncenter size-full wp-image-724" title="Bloedel Reserve main house" src="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_house2.jpg" alt="" width="595" height="397" /></a></p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_grass.jpg"></a><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_walk.jpg"><img class="aligncenter size-full wp-image-716" title="bloedel reserve walkway" src="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_walk.jpg" alt="" width="595" height="397" /></a></p>
<p>Bloedel Reserve is luckier than most organizations and experiences that are vying for the attention of people these days in that not only is the place itself amazing, but it has an incredible <a href="http://www.bloedelreserve.org/about-us/history" target="_blank">history </a>— a rich genesis story of family, love, art, forestry, and architecture that is fun to turn around in your head as you reflect on what the place means to you.</p>
<p>Narrative such as these offer an avenue for understanding and sympathy that, in turn, leads to deeply felt connection on a personal level. For instance, there&#8217;s a reason why a whole new crowd of people all of a sudden wanted to go see Prince live in concert after the semi-autobiographical film <a href="http://www.veoh.com/browse/videos/category/music/watch/v106505789Dg9X55X" target="_blank">Purple Rain</a> came out. The fact is, that once you give something a context — a framework for understanding — even the best experiences somehow seem better and more interesting. It&#8217;s a fact that concerts seem better when you know the words to the songs, but they seem doubly awesome when you feel like you know the performers themselves. More locally, one of the smallest, slowest towns around — Forks, WA — became a tourist destination just because it was the setting for vampire love in the <em>Twilight</em> book series. People naturally try to project a narrative onto everything they encounter, and they love it when that narrative already exists. Bloedel Reserve might not quite have vampires (or Prince), but the place does have a story to tell.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_trees.jpg"><img class="aligncenter size-full wp-image-715" title="bloedel reserve trees" src="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_trees.jpg" alt="" width="595" height="445" /></a></p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_log.jpg"><img class="aligncenter size-full wp-image-723" title="Bloedel Reserve Moss Garden" src="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_log.jpg" alt="" width="595" height="397" /></a></p>
<p>Bloedel does have challenges, though, as they try to start a conversation with a new group of would-be visitors. Even though they&#8217;ve got the charm and the pedigree, getting the word out to a new generation that may not exactly be open to hearing anything about a &#8220;garden&#8221; is a challenging project, to be sure. How do you make a place like Bloedel sound relevant to people before they experience it for themselves? How do you communicate the poignant environments, the history, the architecture, and the unmistakable feeling (energetically relaxed?) this place instills in you? Is this a brand you can deliver on with just history and a walk through the grounds, or do you have to add another layer or two to the experience? What are those other layers? Parties? Picnics? Concerts? Lectures? Interactive Video? How many layers can you add before you&#8217;re not telling the same story anymore?</p>
<p>You can&#8217;t shout a bedtime story, but there&#8217;s always a way to get more people to hear you without sacrificing the effect of what you&#8217;re saying. In today&#8217;s hyper-connected world, people are learning that they don&#8217;t necessarily have to talk louder to spread a story. Instead, they try to get the community to retell the story amongst themselves. <em>Going viral</em> is the new network TV. Fortunately for Bloedel, a good story is first ingredient in this elusive recipe.</p>
<p>Anyway, this challenge — of perception, appeal, and publicity — is one of the many things we discussed with Ed while we were on our walk. We also talked a lot about the recent improvements and future plans for the grounds at Bloedel.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_texture.jpg"><img class="aligncenter size-full wp-image-714" title="bloedel reserve trees and moss" src="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_texture.jpg" alt="" width="595" height="455" /></a></p>
<p>A big draw of the Bloedel experience is the way that you almost feel like you&#8217;ve got the place to yourself as you explore its vast acreage. In order to increase the amount of visitors to the Reserve — and still retain this feeling of solitude — the park is on a trajectory to add even more pathways and open up more areas of the grounds to the public. One of the most exciting is called Fern Hill.</p>
<p>Fern Hill is on the eastern side of the grounds down the hill from the main house and close to the water. Once it is open, you will be able to enjoy numerous vistas overlooking Puget Sound as you wind your way through the ferns and giant trees of the forest. Adding more opportunities for ocean views highlights another unique and very &#8216;Northwestern&#8217; aspect of Bloedel Reserve. When I think of this part of the country, the combination of water with lush green forests is very much at the front of my mind. This is a tiny slice of Puget Sound in its most elemental state.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_ed.jpg"><img class="aligncenter size-full wp-image-722" title="Bloedel Reserve director Edward Moydell" src="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_ed.jpg" alt="" width="595" height="397" /></a></p>
<p>At the end of our tour, Ed brought Sara and I into the <a href="http://blog.ounodesign.com/2009/03/14/guest-house-by-paul-hayden-kirk-in-seattle/" target="_blank">guest house</a> in the middle of the Japanese garden. A building tailor-made for hosting, this low-slung retreat is a nexus of glass, wood, and paper. If <a href="http://image.com.com/tv/images/processed/default/ae/05/290626.jpg" target="_blank">Mad Men&#8217;s Bert Cooper</a> was looking for a vacation home on Bainbridge Island, this building would certainly do the trick. The place, designed by architect <a href="http://en.wikipedia.org/wiki/Paul_H._Kirk" target="_blank">Paul Hayden Kirk</a>, is amazing — possessing of a feeling of structure and openness that stems from the fact that none of the interior rooms are completely walled off. The open floor plan coupled with the 360 degree wrap-around porch makes this house the ultimate place to throw a soiree.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel_furnishings.jpg"><img class="aligncenter size-full wp-image-717" title="bloedel reserve japanese house bedroom" src="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel_furnishings.jpg" alt="" width="595" height="397" /></a></p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel_furnishings.jpg"></a><a href="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_interior.jpg"><img class="aligncenter size-full wp-image-713" title="bloedel reserve japanese house living space" src="http://www.physicalaffection.com/wp-content/uploads/2010/10/bloedel2_interior.jpg" alt="" width="595" height="397" /></a></p>
<p>Outside, a zen rock garden calms the spot where the swimming pool used to be. Family friend and Pulitzer prize winning poet <a href="http://en.wikipedia.org/wiki/Theodore_Roethke" target="_blank">Theodore Roethke</a> <a href="http://www.thestranger.com/seattle/Content?oid=166026" target="_blank">drowned here</a> in 1963, the victim of a heart attack. The family ordered the pool  filled in the very next day. There is no plaque, but the mysterious  power of this hidden history lends this part of the garden a dark but  redemptive essence.</p>
<p><a href="http://www.physicalaffection.com/wp-content/uploads/2010/11/bloedel_zen.jpg"><img class="aligncenter size-full wp-image-761" title="bloedel reserve zen rock garden" src="http://www.physicalaffection.com/wp-content/uploads/2010/11/bloedel_zen.jpg" alt="" width="595" height="397" /></a></p>
<p>In fact, it is easy to imagine that you are being accompanied by various spirits as you walk the grounds of the reserve. This is a place where people lived, and in many ways it feels occupied still. Perhaps Ed should set up a summer movie night where everyone can sit on the lawn and watch <a href="http://en.wikipedia.org/wiki/My_Neighbor_Totoro" target="_blank">My Neighbor Totoro</a>, Hayao Miyazaki&#8217;s lively ode to forest spirits, friendship, and family. This might be a fun way to introduce a whole new generation to the wonder and the magic that the natural world communicates to those that take the time to listen.</p>
<p>Bloedel Reserve is a truly a place for wonder and magic. Go Listen.</p>
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